Wright Hassall has helped a national retailer open a new store after agreeing a particularly appropriate lease covenant.
Bravissimo, which specialises in lingerie, swimwear and clothing for women who wear a D cup or above, has its headquarters and warehouse operation in Leamington and has opened its first store in the town with help from Wright Hassall.
The shop, located in a listed property in Regent Street, has opened after the covenant was signed which requires “an attractive frontage shall be displayed by the tenant at all times.”
Sarah Tremellen founded Bravissimo in 1995 when she experienced firsthand the difficulties faced by women seeking a choice of lingerie in sizes D cup and above.
She started the company as a mail order business in her London sitting room and has since launched a website and 15 outlets throughout the UK.
The company employs 465 staff, with around 200 employees based in Leamington Spa across Bravissimo’s Holly Walk headquarters, warehouse and new store.
Sales are expected to hit £37 million this year and the firm’s mail order business accounts for around 55 per cent of turnover.
Bravissimo was named this year as the 19th best company to work for in the Sunday Times annual list.
The new Leamington store features 13 fitting rooms and a team of expertly trained fitting consultants on hand to ensure the company fulfils its pledge to offer a friendly uplifting service to all customers.
Gill Worthington, head of the retail unit at law firm Wright Hassall based in Leamington, helped Bravissimo secure the lease in Regent Street.
She said: “It is great to play a part in bringing another quality major retailer to Leamington town centre.
“As well as the lease work, the construction team at Wright Hassall advised Bravissimo on a number of related issues with this historic building.
“In fact it is only the listed frontage which remains from the former Woodward store, with the mixed usage development behind being built largely from scratch.
“This is the fifth store opening we have worked on with Bravissimo and it is great to be involved with a locally based company which is achieving national success.”
Sarah Tremellen, founder and Chief Executive of Bravissimo, said: “We moved the head offices and warehouse facility to Leamington Spa from London in 2001 and since then Bravissimo has undergone a dramatic period of expansion.
“We're delighted to have finally opened a shop in Leamington - it's a vibrant town and we're pleased to be at the heart of it.
“We've worked closely with Wright Hassall for several years and they have ensured each acquisition has run smoothly on our behalf.”
