You cannot use a misleading name that might cause customers or potential customers to confuse you with another firm in the same line of business (see 15).
You cannot have a misleading or offensive name. For example:
- You must justify use of words like 'international' as part of your name (though 'worldwide' is allowed).
- You would not be allowed to use words like 'architect' or 'vet' unless you were appropriately qualified.
You can see a list of words that have to be justified, and how you justify them, at www.companieshouse.gov.uk (although the rules apply to all business names, not just the registered names of limited companies).
Sole traders (and ordinary partnerships) are prohibited from using the word 'Limited' (or Ltd) in their name, while companies are normally required to include the word at the end of their name.
