A leading law firm has appointed a head of sales and marketing who brings more than 25 years’ blue chip experience in the industry to the role.
Graeme Parrott has taken on the role of sales and marketing director at Midlands based Wright Hassall, having worked with a range of multinational firms during his career.
Graeme will work to boost the profile of Wright Hassall across the country, highlighting the firm’s ethos, range of expertise and success rates through marketing campaigns and communications.
He said: “Moving to Wright Hassall is a great chance for me to bring my experience and passion for sales and marketing to a leading firm with a fantastic history and a very strong reputation.
“I am looking forward to working with the marketing team to widen awareness of the outstanding level of service Wright Hassall provides and helping to enhance the firm’s status as an industry leader.
“The culture of the firm and its client-focused approach are something I am very familiar with and I am looking forward to helping Wright Hassall grow over the coming years.”
Graeme’s previous role as Director of Business Development at London based law firm Ashurst saw him manage a team of 100 people across the UK, Europe, Asia and Australia on all aspects of marketing and business development, he also had a ten-year spell at Linklaters.
Sarah Perry, managing director at Wright Hassall, said: “Graeme is a blue chip appointment who will play a major role in our progression over the coming years.
“His experience and track record of success means he is ideally placed to lead on marketing strategies as we continue our pattern of strong growth in recent years.
“I would like to welcome Graeme to Wright Hassall and look forward to working with him.”
Wright Hassall recently strengthened its position amongst the UK’s law elite with positive results in the Legal 500 index as well as the latest Chambers and Partners rankings, with a range of lawyers singled out for praise by clients.
The firm’s client base includes global PLCs, overseas headquartered corporates, SMEs, charities and not-for-profit organisations across a variety of sectors including advanced manufacturing and engineering, food and agriculture, housing, development and construction, and gaming and digital media.