Digital gaming

Advertising your game – playing fairly when it comes to sponsored reviews

In July this year Warner Brothers were wrapped on the knuckles by the American advertising watchdog, the Federal Trade Commission (the FTC). The FTC found that Warner Brothers had failed to adequately disclose to YouTube users that it paid influencers on the social media site "hundreds to tens of thousands of dollars" in return for those influencers to create sponsored videos that promote the game only in a positive way.

Recruiting, retaining and motivating key staff in the gaming sector

Key to the success of any video games company is the recruitment, retention and motivation of employees who can help to make a success of the business they work for. In a sector where the battle for talent is fierce and where, particularly for early stage companies, paying competitive salaries is a challenge, employers need to identify low cost ways of attracting and incentivising key people.

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