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The Palou–McLaren dispute highlights key lessons in sports contract drafting, from exclusivity to exit clauses and the commercial impact of sponsorship fallout.
Discover the key contracts every business needs: T&Cs, employment, lease, and data policies to reduce legal risk and improve resilience in uncertain times.
Sponsorship in sport has evolved far beyond logos on shirts and pitch-side banners. It’s now a strategic partnership where visibility, brand alignment, and measurable returns are critical to success. We explore the key clauses that shape successful sports sponsorship contracts.