Wright Hassall is saddling up to support a series of cycling race days for children. The firm has joined forces with Strider Bike UK to support two events in Leamington Spa and Birmingham, which will give children the chance to compete against youngsters from across the country in races on their Strider bikes.
The bikes are specialist no-pedal balance bikes, which help young children – usually between 18 months and five-years-old – take their first steps in learning to ride a bike. Strider Bike UK is also based in Leamington and more than 1.7 million bikes have been sold in over 70 countries.
Around 100 children are expected to compete in this year’s Birmingham Strider UK Cup Race, which will be held at Birmingham BMX Track on Saturday, May 20.
The Strider riders will then return to Leamington to run a Strider Bike Challenge in the finish area of stage three of the Women’s Pro Cycling tour on Friday, June 9. Last year’s Warwickshire stage of the tour finished in Stratford and attracted 15,000 visitors. The young riders will have the chance to cross the finish line moments before the professionals.
The Leamington event is free to enter for Strider Riders and £5 to hire a bike, with all proceeds going to the Strider Rider grant fund. All riders at each event will receive medals, with trophies for the winners and the opportunity to step up onto the podium after crossing the line for a photo opportunity.
Alex Robinson, partner at Wright Hassall and head of responsible business, said: “We’re delighted to be able to support Strider Bike UK in encouraging more children to ride a bike and to be involved in events like the ones in Leamington and Birmingham. “Everyone at Strider does great work in getting children out and about and take their first steps in learning to ride a bike.”
Karen Wood, director of Strider Bike UK, said: “Very much part of what we do is about taking children out on their bikes to events, putting them on podiums and gaining that confidence which is so valuable to them in later life.
“To have a sponsorship partner with Wright Hassall is just fantastic for us because it helps us to reach more children.”
For more information on upcoming Strider Bike events visit https://www.striderbike.co.uk/events